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National Kidsafe Day 2015

Tuesday 27th Oct
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This year for National Kidsafe Day (NKD) we celebrated the evolution of child car restraints over the past 40 years, which has resulted in a significant reduction in child death or serious injury from car crashes, particularly children under 5 years old.

Perhaps you saw one of our NKD displays? A large child car restraint display was set up in the main foyer of the Women’s and Children’s Hospital as well as 7 other displays in Child and Family Health Centres and Aboriginal Health Services across the state.

Media Release – National Kidsafe Day, Tuesday 27 October 2015

Kidsafe celebrates 45 years of keeping kids safe in cars

Since the first Australian standard for child restraints was introduced in 1970 there has been a significant reduction in child deaths and serious injuries in motor vehicle accidents.

Thousands of children’s lives have been saved over the past 45 years with the rate of fatalities halved and serious injuries reduced by two thirds.

As part of National Kidsafe Day, Kidsafe is raising awareness about the importance of child passenger safety and acknowledging the significant improvements in design and education around child restraints.

"Correct use of the right types of child restraints save lives." said Dr Julie Brown, an Australian child injury prevention specialist and Kidsafe spokesperson.
"We have seen steady declines in the numbers of children killed and injured on our roads over the last few decades thanks to the increased use of restraints, and continually increasing stringency of our Australian child restraint product standard", she explained.

Kidsafe SA CEO Holly Fitzgerald says, ‘We are fortunate to have one of the best standards in the world. It is critical that drivers ensure that children are in the appropriate restraint for their age and size and that the restraint is fitted and used correctly every single trip.”

According to the Australian Institute of Health and Welfare (AIHW), even with these significant reductions transport accidents are still the leading cause of death and injury for children up to 14 years.

Dr Brown believes our goal should be zero deaths and injury among child passengers. "We need organisations like Kidsafe to continue to deliver the information parents and carers need to be able to restrain their children correctly every time they travel in a car. National Kidsafe Day is a perfect opportunity to raise awareness of this very important issue".

National Kidsafe Day is held every year during Children’s Week and activities will take place across the country. This year’s focus is on educating the community about child passenger safety.


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